DANI Dyer has once again proved why she’s one of the most relatable celeb mums around, after stocking up on kids clothes in Primark.
The former Love Island winner is a mum-of-three – to son Santiago and twins Summer and Star – and things can get expensive if she shops anywhere pricey.
So when it comes to her annual summer clothing haul for her brood, Dani much prefers going somewhere like Primark, and she showed off the results of the shopping spree in a video on her TikTok page.
“Wow, the kids’ clothes in Primark are amazing,” Dani began.
“I will say that I absolutely love the girls stuff more than the boys.
“I find boys stuff really hard – I feel like you always have to spend that little bit more.
“But the girls, wow, it’s up there. It’s up there with Zara!”
She kicked off the sharing with a £3.50 co-ord, which she said would be “cute and easy” for her girls to wear in the warmer weather.
“I have to buy two of everything, so I do love a bargain!” she laughed.
She also showed another pink co-ord she’d nabbed – a large-collar top and matching shorts – as she said the quality of the £8 set was “amazing”.
“I always love to like do a little annual Primark trip and I’ve not been in so long!” Dani said
“The one in London is amazing, like so good. I thought I just have to go because I love Primark so much!”
She got some jeans with a cute paperbag top which she said she thought would be more comfy for her girls.
And when she saw the price of some adorable pink T-shirts, she couldn’t resist stocking up.
“The t-shirts were £1.30! With the little matching shorts,” she said.
“How easy are these, you know like when they’re running around in the garden or you’re out and about.
“It’s just so nice that they’re so cheap and cheerful. I love them!”
Dani also got some “little easy shorts” for her eldest, as she said she loves the bottoms with the drawstring because he’s “so tiny” and they can pull in so much.
How Dani Dyer transformed her reputation
The daughter of everyone’s favourite EastEnders geezer Danny, is currently living the high life.
But Dani has had a rollercoaster few years, from her Love Island win back in 2018, to watching her son’s father Sammy Kimmence go to prison for fraud, and now navigating her glamourous new life as a WAG and mother of twin babies.
In recent years, Dani has completely shaken off the ‘chav’ persona, and has become one of the most well-known of the current England WAGs.
Fabulous spoke to celebrity PR expert Ed Hopkins to find out the key steps Dani has taken to reinvent herself, including the tips she has borrowed from iconic WAG Cheryl Cole.
Ed revealed that Dani’s ability to navigate personal challenges, such as the scandal involving Sammy, has greatly played a crucial role in her reinvention.
Ed said: “By openly discussing her struggles and triumphs, she has built a strong, relatable persona.
“Her transparency about her personal life, including solo parenting and dealing with public scrutiny, has garnered significant public support and empathy.”
He also shared that Dani’s openness in discussing the challenges of motherhood, has helped to transform her reputation.
Ed said: “This openness has made her more relatable to a broader audience, particularly young mothers. She balances her public image by sharing both the joys and hardships of parenting, creating a more nuanced and authentic brand.”
Dani is often seen supporting West Ham winger Jarrod, including during England’s devastating loss to Spain in the 2024 Euros.
Her unwavering support for her partner, has cemented her as one of the most well-known WAGS of this generation, according to Ed.
He said: “Her active support for Jarrod, including attending football matches and engaging with fans, mirrors the strategies used by high-profile WAGs like Cheryl Cole and Victoria Beckham, who also stood by their partners publicly and built their own identities alongside them.”
Not only this, but Ed revealed that Dani has been able to stay relevant over the years due to her candid use of social media.
He said: “Dani has consistently used media platforms to share her narrative, from interviews to social media updates.
“She has managed to stay relevant by engaging with her followers through candid posts and professional collaborations.
“This approach is reminiscent of how Victoria Beckham transitioned from pop stardom to a respected fashion designer, using media to reframe her public image.”
She picked up a white and blue set for the girls, for £10 each, and some pink playsuits, as she said: “I mean, you just can’t go wrong!”
While Dani didn’t buy much for herself in the store, she couldn’t resist a couple of bikinis, although admitted she was much more “drawn” to the kids’ section.
She also picked up some basic T-shirt bras, and “had” to buy a claw clip encrusted with ‘Bride’ ahead of her wedding to Jarrod Bowen.
I love how down to earth and normal you are!
TikTok commenter
“I’m getting my hen outfits together now so this would definitely tie in well!” she laughed.
“Primark haul OMG I wanted to buy it all, the stuff is amazing!” Dani captioned her video.
“I’ve just said to my partner we’re going to primark at the weekend because of this video,” one person commented on the video.
“Such lovely sets for girls.”
“So cute, you can’t beat Primark for kids clothes especially as they grow so quickly out of everything!” another added.
“They’ll look so cute!”
“I adore that you are so relatable Dani!” a third praised.
“Kids get dirty and lose jackets/socks, never mind how fast they grow.
“Primark is the absolute one for kids clothes.”
“I love how down to earth and normal you are,” someone else said.
